When tired and clichéd became the Caribbean’s most aspirational destination

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Couples is the original all-inclusive resort, designed to deliver an idyllic Caribbean experience.

The brand is about romance, relaxation and pampering. A chance to forget about the real world and enjoy the moment.

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Prior to rebranding Couples Resorts was operating at 48% capacity. With a great deal of research and a bold new strategy all of that changed virtually overnight.

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The social media strategy was comprehensive, aimed at increasing brand awareness and engaging with the target audience. I lead the development and managed accounts across relevant platforms (Instagram, Facebook, Twitter, Pinterest), engaged with followers and user-generated content features, implemented paid social media campaigns to reach new audiences and retarget interested individuals, and collaborated with influencers and travel bloggers to expand reach and credibility.

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​This new imagery, messaging, and content were implemented across all marketing channels, including the resort's website, social media platforms, print advertisements, and promotional materials. The revitalized brand was visible and engaging in spaces where our target audience was most active.

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​​Strategic Leadership + Hands-On Execution: Led repositioning strategy. Personally designed new brand identity system / brand design and art directed all resort photography. Directed social media creative. Directed video production. Created motion graphics and editing.