IMPACT SUMMARY

Creative Director and strategic brand architect who transforms impossible challenges into industry-leading results. Based in Miami for 20+ years, I've guided brands from struggling to dominant across hospitality, automotive, real estate, fashion, and gaming.

Key Transformations:

• 48% → 100% occupancy // Couples Resorts complete repositioning

• #1 out of 2,500 hotels // Hilton Franklin brand experience (Connie Award winner)

• 100% development sales // Avenue Miami virtual concierge innovation

• 100% digital marketing effectiveness // The Legging Bureau brand disruption

• Industry-changing strategy // Volkswagen North America rebrand

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CORE CAPABILITIES

Strategic Leadership Creative Direction, Brand Strategy, Team Leadership, Client Relations, Research & Insights

Brand Transformation Identity Systems, 360° Campaigns, Market Repositioning, Category Disruption

Hands-On Execution Art Direction, Photography, Design Systems, Digital Innovation, Production Management

Business Impact Occupancy Growth, Sales Performance, Market Dominance, Award Recognition

 

SELECT CLIENT TRANSFORMATIONS

Hospitality & Travel: Couples Resorts, The Franklin Hotel, Planet Hollywood, Royal Caribbean Automotive: Volkswagen, Mercedes-Benz, Audi Real Estate & Development: Avenue Miami, Solé on the Ocean, Jade Beach, Town Square Las Vegas, Planet Hollywood Premiere, 55 West Wacker, Fortune International, 
CPG & Beverage: Bacardi, Pepsi, Minute Maid, Burger King, Domino's Pizza Technology & Gaming: Burn Ghost, Geek Squad, American Express OPEN

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APPROACH

Strategy first, always. Then execute with uncompromising creative excellence. I believe the power of a big idea can make the weak strong against big spenders, over-produced campaigns, and copy-cat sameness with strategic insight and breakthrough positioning.