Volkswagen / in Tandem with CP+B _
The joys of working as a Creative Director on Volkswagen’s top-tier collateral and other strategic marketing efforts are too many to list, but let us cover a few highlights. Volkswagen engaged Crispen Porter + Bogusky to jerk the auto-maker out of a downward trend, great idea. CP+B subsequently brought my firm on to handle the new collateral. When I say new, I mean from scratch. Charged with redefining what the car brochure could be, or should be- the fun began.
There are few things finer than being able to, and having the space to immerse yourself into a new client, especially one with such history. Learn learn learn all things VW. Now, how to make Dub relevant, how to yell we are now and we make sense.
From soup to nuts, the research, the concepts, the sketches, the strategic debates, the how, the direction, the production, the everything that makes each model exude its individuality, to delivering on extraordinarily tight deadlines and budgets- All to an awed client and dealer base. Consumers completely 'got it' as well.
Creative Directing simultaneous projects, especially ones of this magnitude and with the professionalism of an agency like CP+B is something I must admit made me smile at the end of each day.
There are few things finer than being able to, and having the space to immerse yourself into a new client, especially one with such history. Learn learn learn all things VW. Now, how to make Dub relevant, how to yell we are now and we make sense.
From soup to nuts, the research, the concepts, the sketches, the strategic debates, the how, the direction, the production, the everything that makes each model exude its individuality, to delivering on extraordinarily tight deadlines and budgets- All to an awed client and dealer base. Consumers completely 'got it' as well.
Creative Directing simultaneous projects, especially ones of this magnitude and with the professionalism of an agency like CP+B is something I must admit made me smile at the end of each day.
NOTE::
If you can sell the client on doing something as 'reckless' and irresponsible as a GTI ripping a huge wheel, or a T2 launching through the air to demonstrate off-road performance, and it works. works in a big way... we, I think that is quite an accomplishment. Win / Win |
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